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Of War, Love and Marketing

War, Love and Marketing is how I have summarized the concept that I will elaborate shortly. Ghalib has done the same through a shair.

HAM NAE MAA-NAA KEH TAGAFUL NA KARO GAE LIKIN
KHAK HO JA-AIN GAE TUM KO KHABAR HONAE TAK

TAGAFUL comes from GAFLAT and GAFIL and it means ’to ignore’. So the shair goes on to say that

I know you will not ignore me and my presence but before you ever find out how much I love you I will have turned to dust.

Now a marketer faces the same problem when he wants to market his product to his customers. He has something to sell and the customers might not really know how good the product is. There is value in it for both parties. But the marketer doesn’t have the luxury of turning to dust – neither does a serious romantic I would think. So what does a marketer do?

A marketer has to launch his product in the midst of other big players and if he does so in a half baked way he won’t survive.

It is very much like a war for the marketer.

When Rexona launched their deodorant product earlier in Pakistan it was not successful. A market research they did later revealed that a lot of people don’t use deodorant. In fact among the group of people who use a product for the purpose 80% or so use powder and only about 5% use deodorants.

So they made an add campaign in which a person suggests using the Rexona deodorant to the other. The other says ‘but I bathe why do I need to use the deodorant?’ And the first responds by saying: “you need to use a deodorant nevertheless because you still sweat and that brings in germs so using this deodorant is very important for your hygiene.’

To re-enforce this concept and to target the early adopters of the product-teenagers, the marketers coined a slogan “Cool ya fazool”.

So not only is it like a war but you have to fight this war very strategically. This is also true of communicating your feelings across to the ones you love.

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Explanation of the movie 'Revolver'

I saw the movie for the umpteenth time last night and I finally got it.

This is what the movie says:

1) In every game and con there is always a victim and there is always an opponent. It's good to know when you are the former so you can become the latter.

2) But the question is how do you prepare yourself for this game?

3) You only get smater by playing a smarter opponent.

4) The smarter the game the smarter the opponent

5) Checkers is an example of such a game. Chess is a better game. Debate is an even better opportunity to learn and so on.

6) But the question is where does the game stop? or one can ask what is the smartest game one can play?

7) The answer according to the movie is: "The game of con you play with yourself".

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The text below has been added on 3 Dec 2008 and is based on a comment posted on October 30, 2008, at time 4:12 PM. I have only recently understood what this person meant and it is …

What the journey means to me

My journey so far has been about discovering the meta rules of how the self works. The essence of what I have learnt is that the self can change and in fact does change every time it undergoes an experience. Where any experience is significant because of the meaning it carries for us. It means something to us by the fact: it changes our feelings from state (state a) to another state (state b). Where this movement between states is a process we can call witnessing.  The exercise of witnessing can be powerful and enriching.  In fact if we could communicate what we have witnessed through poetry or through prose, perhaps with the aid of metaphors, we could share these experiences with our family, friends and with the larger community. 
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My Criteria for my marriage partner

1) She should be a home maker. 10 on a scale of 10
2) I should be able to fall in love with her and her with me … 7 on a scale of 10.

First criteria:

10 on a scale of 1-10 for this criteria because I consider my family my second self. The better my partner will be at making my family the best the better off my second self will be. Who doesn’t want to aim for the best? In accordance with this she should have the best of the characteristics that every home maker should have:

1) Intelligent
2) Practical
3) Ability to take stress and bounce back – agility of mind
4) High level of commitment
5) Principled
6) Caring
7) Want her children to be the best
8) Want to learn how to make her children the best

Of course there is an ideal woman out there who would rank very high in all these areas. But then I have to be practical too. I would want to marry the most ideal woman who is compatible with me. Compatibility is covered in the second criteria.


Second Criteria:

Description of scale:

5: passes the basic crite…