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Showing posts from June, 2008

Of War, Love and Marketing

War, Love and Marketing is how I have summarized the concept that I will elaborate shortly. Ghalib has done the same through a shair.

HAM NAE MAA-NAA KEH TAGAFUL NA KARO GAE LIKIN
KHAK HO JA-AIN GAE TUM KO KHABAR HONAE TAK

TAGAFUL comes from GAFLAT and GAFIL and it means ’to ignore’. So the shair goes on to say that

I know you will not ignore me and my presence but before you ever find out how much I love you I will have turned to dust.

Now a marketer faces the same problem when he wants to market his product to his customers. He has something to sell and the customers might not really know how good the product is. There is value in it for both parties. But the marketer doesn’t have the luxury of turning to dust – neither does a serious romantic I would think. So what does a marketer do?

A marketer has to launch his product in the midst of other big players and if he does so in a half baked way he won’t survive.

It is very much like a war for the marketer.

When Rexona launched their deodo…

On Bram Stoker's Dracula

One can be happy and be in love or be sad and be in love. When there are tragedies in love can one end up harming him/her-self? Lust ofcourse has always been destructive but can love also be destructive?

I think Bram Stoker's Dracula was a victim of this destructive form of love. Below a small treatise of the book and its message.

Dracula is an 1897 novel by Irish author Bram Stoker on which a movie was later made called "Bram Stoker's Dracula" in 1992 a horror-romance story.

The book while not having created the vampire myth has singularly had the greatest influence on movies and books on vampires in the 20th and 21st centuries.

Dracula according to the myth is an undead, a mystical creature who could hypnotise people by simply looking at them, vanish into thin air by turning into smoke. He had super human strength and could turn others into vampires by drinking their blood.

Dracula was actually a real person. His real name Vlad the Impaler a person respected in Romania …

Three major threats facing Pakistan

These are:
1) Impact of inflation
2) Terrorism
3) Political instability in the country

Impact of inflation
Oil is becoming expensive globally and Pakistan being a non-oil producing country is bearing the brunt of it. Food inflation is also taking place. Prices of good quality rice (not the highest grade) have gone up from Rs.2000/50Kg three months ago to Rs.3000/50Kg a rise of 50%. Prices of wheat have sky rocketed over the last six months – and have stopped rising now. Daal has also become very expensive – channae kee daal has become Rs.80/Kg, but there is good news: Chicken is around Rs.80/Kg as well. In fact Pervaiz Musharraf mentioned in his speech that the poor should now start eating chicken instead of daal.

Terrorism
Many suicide attacks have taken place over the past few years. I would think this is just the tip of the iceberg.

Political Instability
With rising inflation the political situation in the country is not helping. Politicians have all taken to the band wagon insisting that …

On improving social skills...

To improve your social skills you must continue to ‘decompartmentalize’ (from my previous post) the social interaction process.

People we meet are different from each other, many things influencing each person’s behavioral disposition to others around them, owing to a unique range of environmental experiences and a unique genetic code.

Some people will like you more than others and others will find you boring.

Other than people who have always been charmers, always had charisma, the child prodigies all others I feel have to figure out the charisma.

Their charisma depends on how well they relate to the world around them, ie to how well they have decompartmentalized the real world.

To improve your social skills and to begin decompartmentalizing you need to do two things:
1) You need to invest in being yourself
2) You need to do at each moment what you feel is right

So for example people very close to you will sometimes offer you polar opinions about the same thing. One must listen to each p…