It has happened quite often with me that I seem to be on top of a problem, one that seems simple and very ‘familiar’. So familiar in fact that we seem to have the answer at the tip of our tongue but just can’t seem to put our finger on it only to find out later that the simple question that we had asked was actually quite a complex one. I have mentioned two such question I am trying to answer at the end of this post. But to illustrate this problem i'll give you an example: I always thought as a kid: organizations are simple, people get together decide on what work to do, make great teams together and get the work done. My MBA has given me a broader perspective. In order to make organizations run a few other things you need to do are: 1) Come up with the money 2) Research and design the right product 3) Decide who they are going to sell it to 4) How much they are going to sell it for such that with the price that is set the company makes the most money while not scaring away the cus...